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Category: Digital Trade

Key Success Factors Of B2B Email Marketing

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Mailings and newsletters are a marketing tool that is often underestimated, but wrongly. This traditional communication channel not only serves end-users, but also creates a dialogue with B2B customers . Whether it is a measure to support sales or to win new customers, B2B newsletters are a very effective means of communication in the professional […]

Email marketing: 8 after-sales e-mails to convert new customers into loyal fans

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Of all marketing channels, e-mail is the channel with the highest return on investment. Email marketing is very effective in maximizing sales and conversions. But e-mail is not just about selling. It is also a valuable tool for building relationships with new customers. These can be converted to passionate fans more quickly through the email. […]